The name of this label relates to poetry, song and music and the Lyrica wines have the harmony associated with these art forms. Lyrica is a label representing Hayotzer’s Mediterranean grape varieties, which are considered ideal for the Israel climate.

These include Syrah – thought to be ideal for the Israeli climate, Carignan – the historic variety of Israel, Argaman – a genuine Israeli variety, Grenache – a variety with a great deal of potential in Israel, and Mourvedre – an important variety in GSM blends. The winemaker, Philippe Lichtenstein, is the pioneer of the new interest in Mediterranean varieties and many are now following this trend.

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